- To establish as an international benchmark in quality, innovation, environmental friendly & competitive organization, specialized in complete bearings based solutions.
- To become the true leaders in the bearing industry by offering quality products at competitive cost.
- Continual improvement & up gradation in the manpower and machinery by providing in house awareness through training programs & workshops.
- To be a pacesetter for times ahead & the most preferred choice nationwide & globally.
- Dedicated to deliver unparalleled value and innovation all around the world.
- To be a true leader in the bearing industry, by expanding into more automotive and industrial markets and enabling everyone to be eligible for our services.
- To offer bearing industry with superior products & services by building up value for our customers, our business, as well as our employees and adopting Principles of Excellence that provides an effective corporate governance framework.
- To contribute and participate in the task of nation building use environmentally safe materials and designs and to make India forward to the rank of "Most Industrialized Nation in the 21st century".
- We endeavor to conduct our business affairs with the highest ethical standards and work diligently to be a respected corporate citizen worldwide.
- Continuous and consistently upgrade our knowledge, skills and work processes leading to a greater relationship with our customers, suppliers and community at large. And by expanding into more automotive and industrial markets.
- Customer focus
- Integrity and ethics
- Compassion and cooperation
- Product quality and reliability
- Effective and open communication
- Positive team and family spirit
- Growth and learning